On 8 and 9 March Civitanova Marche wears yellow : the watchword is Ama(r)ti . Who said that you can not be charming while wearing an over 48 ? We are talking about the “Great Beauty “, but the newly Oscar winner is not involved. The project that will liven up next weekend is the brainchild of Mara Marchionne. “To love oneself is the beginning of a long love story – said , quoting Oscar Wilde – . In these two days, thanks to the cooperation of trade associations from civitanova , the windows of the town center will be colored yellow . ” Yellow as the color of the flower of the woman, yellow like the sun and the fun. During the event , local businesses will have the opportunity to sell a calendar with shots of fashion models in the flesh, at the symbolic price of 2 Euros : the proceeds will be donated to the Green Cross of Civitanova , to the ANFASS and ABA ( Association for study and research on anorexia , bulimia and eating disorders ) . Mara Marchionne, Lisa Mantovani, Wanna Granatelli , Katia Volpogni and Antonella Casciaro, models that are brought into play , were immortalized by the photographer Sabrina Vinci. A charity initiative , which also aims to enhance the beauty of a different type from the usual standards . ” This adventure is born by chance – explains Marchionne – thinking back to a phrase that one of my colleagues said to me one evening at dinner : ” I remember when you were young , you were thin and beautiful . ” Why do you have to be thin to be beautiful ? ” Hence the idea to set up a two-day in the name of fun and entertainment , exploiting also the pedestrian Sunday, that facilitate walking . ” The bars will also offer the opportunity to enjoy an aperitif. Around 18 to move the late afternoon , you will raise a little ‘ music speakers on the two courses citizens. ” The fundamental contribution of SynbioFood Café, the recently opened probiotic bar, very sensitive to “philosophy ” food problems and well-being, related to what you eat. ” I also thank the other parteners : Vip Center, perfumery Galeazzi Fx Icon , Interior Decorating Maurizi , Streni Leather Valigieria” .